Free B2B sales tool
Compare the real cost of hiring an in-house SDR against outsourced sales, LeadPerk, and founder-led outreach.
Hiring an SDR sounds simple until the salary, commission, recruitment cost, tools, ramp time, management time, and “why are there no meetings yet?” conversations arrive together like an invoice-shaped thunderstorm.
Compare routes
Cost comparison
Adjust the numbers below to compare monthly cost, cost per meeting, cost per opportunity, and estimated time to ROI.
Side-by-side comparison
These figures are directional estimates. Use them to compare the shape of each option, not as a final financial forecast.
| Route | Monthly cost | Meetings / mo | Cost / meeting | Opps / mo | Cost / opportunity | Time to ROI |
|---|---|---|---|---|---|---|
| In-house SDR Salary, commission, tools, recruitment | €4,675 | 18 | €260 | 11 | €433 | 3.4 months |
| Sales agency Outsourced prospecting support | €3,500 | 15 | €233 | 9 | €389 | 0.3 months |
| LeadPerk Targeted outbound and appointment setting | €2,500 | 12 | €208 | 7 | €347 | 0.3 months |
| Founder-led Your time doing prospecting and follow-up | €2,500 | 6 | €417 | 4 | €694 | 0.6 months |
Why this matters
A new SDR often needs recruitment, onboarding, data tools, email infrastructure, training, management, messaging support, and time before results become predictable. The visible cost is the salary. The hidden cost is the ramp.
For a larger sales team, that may be worth it. For an SMB or founder-led company, outsourcing can be a faster way to test channels, validate messaging, and build sales momentum before committing to a full-time hire.
How LeadPerk fits
LeadPerk helps B2B companies build targeted outbound campaigns, find relevant decision-makers, write sharper messaging, and book qualified sales meetings.
That makes it useful when you want the function of an SDR without jumping straight into recruitment, payroll, tool stacks, and ramp-time roulette.
See LeadPerk SDR as a Service →FAQ
Include salary, commission, recruitment costs, onboarding, sales tools, data tools, management time, and ramp time. The mistake many companies make is comparing only the monthly salary against an outsourced retainer.
Cost per opportunity estimates how much you spend to create one qualified sales opportunity. This calculator uses your meeting-to-opportunity rate to estimate that figure.
It can look cheaper if you treat founder time as free. But founder time has an opportunity cost. If prospecting pulls you away from delivery, sales calls, hiring, partnerships, or product work, it may be more expensive than it appears.
Yes. LeadPerk can help you test outbound campaigns, refine your ideal customer profile, create prospect lists, write outreach, and book qualified meetings before you commit to hiring in-house.