Free B2B sales tool
Estimate how many prospects you need to contact, how many emails to send per day, and how many email accounts your campaign may need.
Cold email is simple in the same way flying a helicopter is simple: technically, there are only a few controls. Use them badly, though, and suddenly everyone is shouting.
Example output
Outbound planner
Enter your target and expected conversion rates. The planner will work backwards to estimate the number of prospects, replies, positive replies, meetings, daily send volume, and sending accounts needed.
Why this matters
A lot of cold email campaigns fail because the maths was never done. The company wants ten meetings, sends a few dozen emails, gets two polite replies, and concludes that outbound is dead.
In reality, outbound depends on volume, targeting, deliverability, messaging, follow-up, and conversion rates. This planner gives you a rough monthly target so you can see what the campaign actually requires.
How LeadPerk helps
LeadPerk helps B2B companies build cold email campaigns from the ground up: target account research, lead lists, messaging, sequencing, follow-up, and appointment setting.
If this planner says you need hundreds or thousands of prospects per month, the next challenge is not simply sending more emails. It is sending the right emails to the right people with a reason to reply.
See LeadPerk B2B email outreach →FAQ
It works backwards from your target meetings per month. It uses your expected reply rate, positive reply rate, and booking rate to estimate how many prospects you need to contact.
Reply rate is the percentage of prospects who reply at all. Positive reply rate is the percentage of those replies that show interest, ask for more information, or move the conversation forward.
Because sending too much from one inbox can damage deliverability. Splitting volume across properly configured sending accounts can help keep campaigns more controlled. The calculator uses your safe daily send assumption to estimate the number of accounts.
Yes. LeadPerk can help with campaign strategy, list building, messaging, email outreach, LinkedIn follow-up, and appointment setting for B2B companies.